Ferriss misplaces the cause. Self-help doesn't train you to find ways you're broken — it selects for people who already carry a felt deficiency. Who sleeps well doesn't Google sleep optimisation.
The more interesting question is what that deficiency actually is. I think attachment theory gives a more precise answer: the underlying sense of insufficiency is mostly relational in origin. So his pivot to relationships has real intuition behind it — but it still mistakes the symptom for the cure.
The actual trap isn't self-help as a genre. It's using any action — including optimising your relationships — to externalise rather than confront what's underneath. The distinguishing feature is direction: are you doing this to avoid discomfort or to change your relationship to it? Rumination and productivity hacks fail by the same measure for the same reason.
His buried insight — "you cannot improve suffering away" — is the most important line in the piece, treated as a footnote. That's where the real work starts: developing the capacity to sit with what you've been avoiding rather than finding a better-feeling target for the same restlessness.
It is a bit ironic: the article is monetised self-help advice warning you about self-help, while introducing fresh deficiencies along the way — everything you learned was wrong — and staying carefully at the level of framework. That's precisely the move he's critiquing: redecorating the avoidance rather than confronting it. The most useful version of this piece would be considerably less optimised and considerably more vulnerable.