They're not afraid of the idea of programming people.
When I worked there every week there would be a different flyer on the inside of the bathroom stall door to try to get the word out about things that really mattered to the company.
One week the flyer was about how a feed video needed to hook the user in the first 0.2 seconds. The flyer promised that if this was done, the result would in essence have a scientifically measurable addictive effect, a brain-hack. The flyer was to try to make sure this message reached as many advertisers as possible.
It seemed to me quite clear at that moment that the users were prey. The company didn't even care what was being sold to their users with this brain-reprogramming-style tactic. Our goal was to sell the advertisers on the fact that we were scientifically sure that we had the tools to reprogram our users brains.
Another way of describing this - they find people lose interest almost immediately, and so if you want to actually show a consumer something new, you have to get to the point with your ad.
I'm not sure that's a fair characterization of a policy that promotes ads that hook the user within the first 200ms.
200ms isn't enough time for significant information to be transmitted to a person and for them to process it. You don't 'get to the point' in 200ms.
That means that the way to the user's brain and attention is with some irritating little jingle, a picture of a bunny beating a drum, cartoon bears wiping their asses with toilet paper, a picture of a caveman salesman or a picture of an absolutely artifical thing that looks like food but isn't. Stuff that stands out as unnatural.
But that isn't enough. You gotta pair it with spaced reeitition. Let them think about this every time they take a shit in the office. Hammer them with the same shrill sounds and garish images on every commercial break. Or after every couple of songs they're trying to listen to on youtube. Or in institials that are algorithmically optimized to pop up in their feed as they mindlessly scroll looking for gossip about their neigbhours to scratch that social group animal itch in all of us.
Exactly, 200ms is rather different than 'get to the point.' Here is a 'reaction speed test' site: https://reactiontimetest.net/ for somebody who doesn't intuit what 200ms is like.
You will likely be unable to click the screen in response to a box turning green faster than 200ms. To hook somebody on something within 200ms is largely appealing to casino like stuff where every single jingle, color, flash of light, and other aspect of their games is carefully researched in order to maximize addiction on a subconscious level.
...which has been known for at least a century
Here is an important difference. A century ago, the predator (seller) and the prey (buyer) were on equal evolutionary terms. Each generation of humans on either side of the transaction came into the world, learned to convince, learned to resist, then passed, and some balance was maintained. In this century, corporations and algorithms don't die, but the targets do. This means that the non-human seller is continuously, even immortally, learning, adapting and perfecting how to manipulate. The target, be it adult, adolescent, or child, is, and will be ever increasingly, at a severe disadvantage.
Ah yes because trade secrets were never a thing at any of these companies. The companies always shut down when it's founding members died wiping out all the knowledge it had built up.
That is to say organizations have always had this edge on individuals.
Right, because we know that parents never pass down useful skills or life tips to their children, like skepticism of propaganda and advertising, and instead send their children into the world like sheep into a lion's den.
There might come a day when advertising is too flawless for a human mind to resist it, but we're not there yet.
Most of everybody thinks their behaviors and decisions are not meaningfully influenced by advertising. Companies spend literally trillions of dollars running ads. One side is right, one side is wrong.
And advertising largely relies on this ignorance of its effects, or otherwise most of everybody would go to much greater lengths to limit their exposures to such, and governments would be more inclined to regulate the ad industry as a goal in and of itself.
Advertising is just companies saying "This is what you can purchase from me - it's awesome - please consider purchasing it". I have managed hundreds of millions in ad spend for major brands. None of them rely on weird ad magic to persuade people secretly - just showing off different aspects of the product or service.
And only recently could be optimized in real time, individually, for each target. I remember when there was a big moral scare about "subliminal advertising". People were appalled that an ad on TV could manipulate you without your awareness. That is 100% the business model of modern social media advertising.
It's not embedded in a specific ad, but the entire operation of the promotion algorithms.
Users as prey is a terrifying but not unrealistic narrative. Thanks for sharing.
The only business that call customers "users" are software development and drug dealers :)
Facebook employees may be the easiest prey to program
If something as crude as flyers in bathroom stalls is effective
FB uses its addict money to pay those employees. I assume the pay is what’s effective. Actually a good business model. Pay employees to improve how addictive your drug is, get more money from addicts, and use that to pay your employees more money, completing the loop.
But then drugs being profitable isn’t really news
It also says a lot if that's the most effective way vs normal ways of disseminating the info.
I haven't worked at FAANG so maybe I'm out the loop, but flyers on bathroom stalls seems bizarre, like almost less of a corporate action and more of a personal one (like you might get for unionisation), but with all the messaging of corporate, like something you'd see in a company memo.
Like I say, maybe everyone else is accustomed to this idea, but if you have any pictures of them I think a lot of people would be interested in seeing it, unless I'm misunderstand what it is
It started as Testing on the Toilet, which was an effort to get people to actually care about unit-testing their code and software quality and writing maintainable code that doesn't break in 6 months. Later was expanded to Learning on the Loo, general tips and tricks, and then Testing on the Toilet became Tech on the Toilet. It's been going on for a good 20 years now, so that's about 1000 articles (they change them out weekly) and there aren't really 1000 articles you can write about unit testing.
The insight is actually pretty similar to Google's core business model: when you're going to the bathroom, there isn't a whole lot else you're doing, so it's the perfect time to put up a 2-3 minute read to reinforce a message that you want people to hear but might not get attention for otherwise.
It's not really a FAANG thing. I bet you've seen the memes about X days without a serious accident, or without stopping the production line. It's the equivalent in a restroom or a urinal: A place you can make sure people see key information. You can find this in many industrial sites. A call center might have reminders of core principles for how to close calls quickly, or when to escalate. A lab might have safety tips. A restaurant will remind you of hand washing. An industrial site of some important safety tip or two.
While I've not seen this in every single place I've worked, it's very common.
You're right that it was just other employees who decided what to print there. But I don't think that absolves the company (Facebook) really... Everything a company does is just things that its people do! Nothing about the flyer was outside the parameters of the job of its maker. Their job was to make the company money by helping advertisers maximize ad revenue, and that's exactly what they were doing.
Facebook had a serious internal propaganda arm when I was there. Couldn't manage to get floor length stall walls in most of the bathrooms, but every stall had a weekly newsletter about whatever product stuff.
Every high traffic flat space on the wall would be covered with a poster, most of them with designs lifted from US WWII propaganda, many hard to tell if satire or not. I was surprised there was never one about carpooling with der füher.
I can say at Google we usually just had engineering tip posters in the washrooms they were usually very insightful and just written by other engineers at the company.
Stuff like how to reduce nesting logic, how to restructure APIs for better testing, etc.
People usually like them. I can't say I've seen what the parent post described so I imagine it's "the other" FAANG mentioned here.
Yep, I frankly thought Testing On The Toilet was pretty great.
That and nice washing toilets.
Alright. I may object to the wording, but ... isn't what you described also a good website? I am aware of how much propaganda Google uses too, e. g. "engage the user" - you see that on youtube "leave a like". They are begging people to vote. Not for the vote, but to engage him. I saw this not long ago on Magic Arena by Wizards of the coast. They claim "your feedback is valuable" but you can only vote up or vote down. That's not feedback - that is lying to the user to try to get the user to make a reaction and tell others about it. I just don't really see the difference. You describe it that they manipulate people, but ANY ad-department of a company uses propaganda and manipulates people. Look in a grocery, how many colours are used in the packaging. Isn't ALL of this also manipulative?
Google doesn't beg you for likes. Channels beg you for likes because it's one of the metrics they are stack–ranked by. Someone will lose, and they don't want it to be them.
Did you take a copy of that flyer? I would be interested to see it.
I looked and I do not have a photo
Don’t be evil
The public got a peek at it with Cambridge Analytica creating hundreds of thousands of personality profiles, they then used to create Trump's MAGA army of flying monkeys. The Democrats could have done something about it, and made it illegal, but instead they just decided to build there own armies of flying monkeys. Why? Because both sides are bought and paid for by the same rich parasites trying to reprogram us.
did democrats create flying monkey armies? I haven't seen anywhere near as much Democrat propaganda as Republican, which is probably why they keep losing. Only recently, once Republican policies came into effect and people experienced their consequences, did Republican votes decline.
To me this is simply a consequence of the capitalist mode of production.
Yes, because governments are so restrained in their use of propaganda.
What it is is the consequence of the power existing. 200 years ago nobody was arguing about how to hook people in the first 0.2 seconds of video, but it's not because nobody would have refused the power it represents if offered. They just couldn't have it. It's humans. People want this power over you. All of them.
To be fair, it is basically one and the same. I doubt most people railing against capitalism are actually against private property. They probably dislike corporatism which only exists as an extension of the government. Very very few of us voluntarily gave up our right to hold people personally responsible for their actions, but this is forced on everyone on behalf of business interests. The corporate vale is materialized from government alone.
> I doubt most people railing against capitalism are actually against private property. They probably dislike corporatism which only exists as an extension of the government.
I really don't know. In my experience, it can about private property when talking about housing, it is about markets when talking salaries and work conditions, and it's just about having no idea of what capitalism even is and just vaguely pointing at economics the vast majority of the time.
"Capitalism" can be safely replaced with "the illuminati" or "Chem trails" in the vast majority of complaints I hear and read and the message would ultimately make as much sense. There's not a lot of how or why capitalism doesn't work, but by God there sure is a lot of what it seemingly does wrong.
Who said anything about government? I thought it was humans and people?
> All of them.
At least an unhealthy amount of them. I have no desire to have power over people, except I would like it if my kids actually listened to me...
Well adjusted people so not want that power over other people
It's sociopaths and narcissists which want it.
And as Atlas667 pointed out, it's also a direct consequence from a capitalistic world view, where it has replaced your morals.
This is not in relationship to state propaganda. Multiple things can cause abhorrent behavior, and just because we've identified something as problematic doesn't inherently imply that other unrelated examples are any better.
"Well adjusted people so not want that power over other people"
There are certainly well adjusted people that would like to fix things they feel are inefficiencies or issues in their government, especially when those issues are directly related to their areas of expertise. Thinking well adjusted people wouldn't want to be in a position of power is exactly how you ensure that only bad people end up with power.
Power seekers acquire power, not knowledge seekers. This is from Plato’s The Republic so about as old as it gets.
We've always had sociopaths and narcissists, and if you're looking to "capitalism" as the reason why they exist, you're in out-and-out category error territory, not-even-wrong territory. Now that this power exists to be had, human beings are racing to acquire it. If you think you can fix that by "fixing capitalism" you are completely wasting your efforts.
So if that’s not the answer, what is? Should we just throw our hands in the air and say that technology has defeated our monkey brains, and there’s no going back?
Given that these tendencies are not evenly distributed throughout the population, you can have structures that leverage the large mean to mitigate the worst tendencies of the extreme tails. Given that the natural state of things is that power begets more power, these are harder to build and maintain, but it can be done. In particular, Democracies and Republics are major historical examples of this.
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Is your name Epson? Because you’re really good at projecting.
Your comment speaks droves about you, not humanity.
History contains abundant, well-documented cases of ordinary people participating in atrocities without coercion. Most people will act decently in low-pressure environments and will act badly under certain incentives, authority structures, or group dynamics. There is no way to know what a person's threshold is until it's tested, but it can be assumed that most people have a low threshold.
Parent and was implying “all” humans crave this power over others. This is patently false.
“Most” people won’t act badly to attain this power, “some” will. Being placed into a position and choosing harm is not the same as pursuing it.
That is absolutely against the evidence, but yes people do like to think they are naturally righteous and good.
What evidence is there that ALL humans crave power over other humans?
That may be true but I think the unspoken assumption in your comment is that somehow, without capitalism, greed magically melts away. How do you explain the constant extreme rampant corruption in communist and socialist countries over 100 years if not from GREED?
I know that it doesn't. Greed will be ever-present, yes, but that doesn't mean that it's a one-way ratchet. It's something we have to keep fighting against all the time. Greed starts out as a driver of progress, then eventually becomes an impediment to progress. The other constant there is progress! No dam will block a river forever.
Capitalism or consumerism, a never ending offer and demand for goods, material or immaterial?