Data.
Vertical integration.
Horizontal integration.
Cross- and/or mass-relationship integration.
Individual relationship investment/artifacts.
Reputation for reliability, stability, or any other desired dimension.
Constant visibility in the news (good, neutral, sometimes even bad!)
A consistent attractive story or narrative around the brand.
A consistent selective story or narrative around the brand. People prefer products designed for "them".
On the dark side: intimidation. Ruthless competition, acquisitions, law suits, reputation for dominance, famously deep pockets.
To keep someone is easier. Tiny things hold onto people: An underlying model that delivers results with less irritation/glitches/hoops. Low to no-configuration installs and operation. Windows that open, and other actions that happen, instantly. Simple attention to good design can create fierce loyalty, for those for whom design or friction downgrades feel like torture.
Obviously, many more moats in the physical world.
AI-based product that slips past the defenses of people who think they hate AI, get turned off by branding like Copilot + PC, etc. A lot of people are really hoping it all dries up and blows away the way NFTs did.
Or maybe the honest to God non-dull tool that has nothing to do with AI. Like a Photoshop clone that does everything in linear light, makes gorgeous images, and doesn't crash when you open the font chooser.
Context is the moat, you can't eat so that I feel satiated, my context my benefits, it is nonfungible
Developers! Developers! Developers! Developers!
n to the limit