This story comes to my mind.
A pizzeria owner made money buying his own $24 pizzas from DoorDash for $16
https://www.theverge.com/2020/5/18/21262316/doordash-pizza-p...
Note: the Verge article links to this blog post, describing the situation in more detail: https://www.readmargins.com/p/doordash-and-pizza-arbitrage
Thank you, this was a fun rabbit hole to dive down. That blog also has a well-argued article about Zero Interest Rate Policy which relates to the doordash story: https://www.readmargins.com/p/zirp-explains-the-world
They could have made another $5 per 10 pizzas after order #1 by just delivering the pizza to themselves and sending the same boxes back out in the next delivery, and so on.
An actual DoorDash driver had to do the delivery though. So you risk being reported and also, if they take awhile, pizza gets cold.
But they also could have just raised prices on everything but the cheap one DoorDash was using for pricing.
Risk being reported? To the company that you don't want interacting with you anyhow?
No, he means recycling the boxes not the pizza inside the box.
The pizza itself can be literally given away (although if not on the premises, then presumably a box would be required.)
I mean you can just have a silicone mold in there, no actual pizza required.
Junkfoodconomists term this "the velocity of pizza".
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Maybe that's my EU mindset, but I'm baffled how it's even legal to add a company to your public listing - complete with fake phone number - and just declare they're taking deliveries, all against the explicit wishes of the company.
(Complete with "chill bro, I was just <s>joking</s>demand testing you" at the end)
The blogger calls this being "tricked" to sign up for DoorDash. Seems to me, this is the same way a burglar "tricks" you into giving them your valuables.
I can baffle you even more: if you register your company in Delaware, you don't even need to specify who owns the company.
You only need to specify the name and address of the registered agent, which is sort of a "contact person", not somebody who works for the company.
https://www.delawarebusinessincorporators.com/blogs/news/can... and https://velawood.com/anonymity-in-delaware/
Lots of states do this. It's not just some Delaware thing. If you're doing "solidly interstate" business there's other reasons to file in Delaware.
Other states are worse or better these days.
The US is
It could be a trademark violation, even in the US, under the argument that DoorDash was “passing itself off” as the infringed-upon company. However, DoorDash would then argue that it was being honest – it was genuinely delivering authentic goods. It could violate trademark no more than a convenience store violates a trademark by correctly claiming it sells Coca-Cola.
Well, you can probably add some fine print somewhere that listings are just for educational purposes or something and may not represent the actual company.
The pizza owner from that article is my wife’s cousin!
If you want to fight the VCs, you have to pull stunts like this. If they want to destroy local infrastructure because "free market", in an attempt to secure monopolies for themselves, then let them operate in a free market.
> then let them operate in a free market.
I think you meant to say "operate in a market that is regulated in precisely the way they want it to be".
I said what I meant: most VC-backed startups could not survive in a real-world environment. Thank you for highlighting the distinction. Note that a free market isn't necessarily an unregulated market (see: Adam Smith).
Personally, I don't believe that free markets are a sensible way to manage local affairs. They work well on a medium scale, where goods are fungible and efficiency matters: but for something like the local pizza place, customer behaviour doesn't match that of a market participant. I don't think it's sensible to expect the local pizza place to be free of arbitrage opportunities. Someone who identifies and exploits such opportunities (e.g. "free meals available on request") would be taking advantage of goodwill, and the reason we can't have nice things. However, if a large corpo comes along and starts trying to undercut the locals, absolutely mug them for all they're worth: they're playing a different game, and it's not one you should want them to win.
> for something like the local pizza place, customer behaviour doesn't match that of a market participant.
I'm not sure why you think that. "Market participant" doesn't mean "always takes the lowest priced deal". People are willing to pay higher prices for food from local restaurants, as opposed to chains, fast food, etc., because they feel that the extra value they are getting (better quality, knowing the people who make the food, the atmosphere of the restaurant, etc.) is worth it. That's a free market.
What is not a free market is large corporations who get all kinds of government favors to prop them up coming in and taking advantage of arbitrage opportunities that the locals don't have the time or the energy to protect against--still more if such opportunities involve "marketing" the locals' products in ways the locals didn't agree to, and would not agree to if they were given the opportunity to make a choice. I completely agree with you that such things should be shut down.
> What is not a free market is
A bit of a tangent, but price transparency is another factor.
At least when economists publish their "it's the bestest and most efficient option" analyses their definition involves perfect information: No secret prices, no non-disclosure agreements, everybody knows what was paid for inputs and labor, etc.
I bring this up because there is an unavoidable conflict between "the market that moves freely as a whole" version versus "the market where I'm free to keep secrets."
When the market does something I consider good, I call it free. When the market does something I consider bad, I call it not free [and it’s the government’s fault].
Feels tangentially related to the No True Scotsman fallacy, but with the premise flipped?
> price transparency is another factor
Yes, agreed. One obvious place in the US where that is a huge problem is health care.
The funny thing about truth is that a lot of different, mutually-incompatible philosophical perspectives reach the same conclusions about it. https://existentialcomics.com/comic/258
The change is that standardization of laws and limits to interstate commerce has made everything a national market.
It doesn’t benefit the market to make plumbing contracting a national business, for example.
But why do you think they’re harming “local infrastructure”? The food delivery services didn’t hurt anything but their investors in the end. And they kept the restaurant industry alive during the pandemic, the fallout would have been so much worse. I work in the industry and know several bar/restaurant owners who will tell you DoorDash and competitors are the only reason they made it through 2020-21.
Early on they stopped prohibiting restaurants from upcharging, so restaurants all did. They ended up with some extra sales and profits. The customer got VC funded free delivery.
Enough alternatives kept the market place efficient. DoorDash can’t get too abusive when UberEats and Instacart are competing, restaurants have no switching cost.
The whole thing worked for basically everyone involved except maybe the investors (DoorDash has significantly underperformed the S&P since it debuted on the market.)
This has not been my experience.
From my side, as someone old enough to remember Domino's running the "there in thirty minutes or it's free" promotions... These delivery services absolutely tanked the quality of delivery.
Now you can basically only get slow delivery of over priced, cold food. Sure, you can get it from far more places, but it's a pyrrhic victory if I've ever seen one.
Used to be if a restaurant offered delivery, it was ok food for delivery, at ok prices, and their drivers had gear to keep it warm and presentable.
Now we basically only do pick up because these universal delivery companies suck at the one fucking thing they're supposed to do. But they've run all the local restaurants out of the delivery game.
Yard Sale Pizza in London does it's own delivery and it's great where it's available. I hated that I had to use their website but delivery is always good and still warm.
Yeah, as someone else pointed out, the gig-delivery services killed the delivery industry. Sure I can get food from a bunch of shitty fast food places now, but deliveries are way more expensive and take forever. The only place that still does good delivery around me is Jimmy Johns and Dominoes. I used to have 15-20 good quality delivery places that were fast with free delivery. And I'm as talking on the phone averse as anyone but calling a delivery place was just easier than using an app and they could give you updates on when they were out of something or whatever.
Uber eats / Door Dash suck so much I have no desire to order delivery food at all other than the two that run their own delivery and I know it will be a consistent experience. Anything else I either pick it or go without.
It was also shady how they paid for ads to supplant the phone numbers on Google so you were calling Door dash instead of the food place.
> Uber eats / Door Dash suck so much I have no desire to order delivery food at all other than the two that run their own delivery and I know it will be a consistent experience.
Same. It’s about the only reason why I order from Dominos occasionally. But last week it got delivered by Uber even though I ordered directly on their website. It also took 45 minutes to get delivered instead of the usual 10. So now the only Uber-free delivery I can get is a Japanese restaurant.
Dominos lets people order from Uber Eats but still handles delivery itself. Maybe they fall back to Uber drivers when they are short staffed.
I don’t know of any restaurants that previously had delivery of their own and switched. I’m sure they exist but it’s vanishingly small, for the reasons outlined.
So all DoorDash does is give you the consumer more options. If you don’t like it, you don’t use it and nobody is harmed.
Only a small percent of restaurants delivered in the first place outside of the ones like pizza that still do.
> Dominos lets people order from Uber Eats but still handles delivery itself. Maybe they fall back to Uber drivers when they are short staffed.
Yes, I assume that this is what happened.
> I don’t know of any restaurants that previously had delivery of their own and switched. I’m sure they exist but it’s vanishingly small, for the reasons outlined.
I know a couple. But the reason why none of the pizza places around here do delivery (apart from Domino's, usually) is not that they stopped doing it. It's that these businesses have a relatively short life expectancy, and the ones that open don't have drivers and instead rely on Uber or equivalent. And I really mean that no pizza place handles delivery themselves. I checked. Quite thoroughly. Some Asian restaurants do have drivers but even then, it's not a given.
> So all DoorDash does is give you the consumer more options. If you don’t like it, you don’t use it and nobody is harmed.
The option is Uber, Deliveroo, or walking to the place (driving there is not practical because of the limited parking space). The result is that we do it less often and when we do it it's more expensive or cumbersome. I am willing to accept that it's different where you live but here the days of free delivery are mostly over.
>I don’t know of any restaurants that previously had delivery of their own and switched. I’m sure they exist but it’s vanishingly small, for the reasons outlined.
Used to be that just about every chinese food and pizza place would deliver. Now it's all gig app BS unless it's a massive order.
> calling a delivery place was just easier than using an app
This is so much the polar opposite for me.
First of all: restaurant discovery. With a phone interface you have to somehow out of band learn that there is a place who delivers to you, that they are open and obtain their menu. With an app no matter where you are it gives you a list of places which are open and deliver to you.
Second is that you have all the time to browse the menu, do your research, contemplate, hand a phone around among many people, see your order, check your order, change your order, change your mind mid order. With a phone call a fast talking rushed person who often doesn’t speak the language natively talks to you from a noisy kitchen. And they expect you to get on with it fast because you are holding up the line. You better already know what you are ordering and be ready to make decisions about any substitutions as they come up.
Then comes the payment. With apps I’m only trusting my payment details to a large company who has the engineering resources to make the transaction secure. With a phone order you either pay to the delivery driver (does he accept card? Do i have enough cash if not?) or you read in your card details to the phone. Which is just bonkers unsecure on so many levels.
Then comes the tracking: with the app i see when the food is ready, and where the driver is in the delivery with a continously updated ETA. With a phone? You can call them again if the food does not show up I guess. Good luck.
Then comes the handover. With the phone if the food was pre-paid the delivery driver just gives the food to whomever. If it is paid on delivery they give it to whomever pays them. Hope it reaches you. With the apps i’m using the app displays a one time code which the driver ask for to check that you are who ordered.
Every element of the experience is better with an app in my opinion.
> and they could give you updates on when they were out of something
So can they through the app. But instead of telling every single costumer about what they are out of they just click it once on their admin and the items in question are stricken through in the menu. I see that all the time.
DoorDash finds a way to consistently screw up orders.
Order A,B,C - receive only A+B, or A,B,D. No explanation. Tipped generously.
For a long time, I myself drove and picked up my orders. The same restaurants rarely made mistakes. I never had to ask for missing item to be included. They always had everything in the bag.
It’s happened so often, it has to be malice from one of the parties involved.
> Tipped generously.
You shouldn't tip delivery drivers, it's literally their job.
While I would love to agree with you, in America restaurants of all sizes (and personal transportation companies) seemingly often rely on tips from customers to supplement the wages of their workers instead of just paying them fairly.
Yeah so you shouldn't help them do that if you disagree with the practice
It's a collective action problem: it can't be solved by individuals like this. All you'll achieve is complicity in wage theft. A viable approach might be to prefer doing business with companies who promise their workers a good wage, but this requires that your local businesses actually make that commitment. To get that, you'll have to go outside the abstraction of the market, and actually talk to decisionmakers within the businesses. (This is sometimes called "activism".)
No, I disagree that other peoples ethical failures spread to you if you don't participate in the ethical failure. If you disagree on ethical grounds with something, just don't do it. To the extent that you could simply not frequent those places.
Have fun when no one wants to deliver food to you.
The army of faceless delivery gig workers can’t exactly pick and choose. They deliver the food or they get banned from the platform and replaced by the next guy.
>replaced by the next guy.
There is a loser born every minute. (The loser has no choice in been born, though)
Do you also tip Amazon drivers? If not, then I don't see why food should be different.
Because they don't have a car full of 100 people's meals like Amazon drivers do with deliveries? You're ordering a personal taxi for your burrito.
My understanding is food delivery companies take a huge cut (like 30%) so restaurants are forced to raise their prices significantly or risk losing customers. Even with that cut, food delivery customers still have to pay a significant delivery/service fee.
VC Fund My Life!
The appropriate musical accompaniment: https://www.youtube.com/watch?v=pbH-U2b_EsQ
I was hoping this would be a rickroll.
https://en.wikipedia.org/wiki/Nasubi
Win everything you need from sweepstakes!
Ha! It’s the trick Richard used in Silicon Valley season 5 episode 1 (2 years before the blog post) to bankrupt “SliceLine” and buy out their devs.
Thanks for sharing, i enjoyed reading it, although it is paywalled: http://archive.today/H5FRo
A friend of mine did this, and had the food delivered to himself.
They banned him eventually.