As someone who was involved in the original guerilla digital activism that spawned the third-person URL format for independent UK government-watching websites (ie "Write to Them", "They Work for You"), I applaud your on-topic brand extension, Tim :)
Thanks for your activism Danny - by coincidence I'm wearing an ancient NTK tshirt today, from a simpler era of the internet.
Alas the ntkmart domain is being squatted by someone and I presume the shop was inactive long before that. I loved the Elite-style shirt but mine left this mortal plane long ago.
Thanks Danny - it was indeed following 'They Work For You' - I'm a big fan of that site.
I'm proud to say that the "They Work For You" was actually one of mine (or my recollection is both vain, and broke) :)
Let's not forget that Matthew Somerville did (and still does!) most of the actual work tho.